UNDERGROUND International : “A brandnew and entirely different concept about Brand’s distribution”.


Our company’s philosphy is simply to distribute and promote small, innovative and outstanding Brands.


A few simple rules and principles are explanatory to our vision and success:

  • We do not distribute competitive brands: only the ones that are complementary to each other, because we believe as a good distributor we have to cover the entire market by offering the distribution of smaller brands and building up their reputation. We do not intend to have “our own” brands compete to each other.

  • We conduct the brands from their beginning and lead them to the top: We work with new brands from the beginning to support their evolution and help developing their “step by step” development on the market. As a result brands are perfectly targeted to face the market.

  • We work in a long term relationship: As we believe in new “potential” we are taking care of brands in a way that allows us to be profitable on the market for a long period of time: we develop real and intense partnerships with our retailers and the owners of the brands that we support. After a certain time of probation we offer to sign an agreement in the long term that makes business profitable for you and us.

  • We quickly learn and understand the market: We are proud to say that our team is learning and developing very fast which increases a lot our own flexibility and reactivity. We have to inform you step by step about problems that might occur on the market by offering an alternative to progress and succeed together in order to reach the top.


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