UNDERGROUND International : “A brandnew and entirely different concept about Brand’s distribution”.


Our company’s philosphy is simply to distribute and promote small, innovative and outstanding Brands.


A few simple rules and principles are explanatory to our vision and success:

  • We do not distribute competitive brands: only the ones that are complementary to each other, because we believe that as a good distributor we have to cover the entire market by offering the distribution of smaller brands and building up their names. We dont intend to have “our own” brands compete each other.

  • We conduct the brands from their beginning and lead them to the top: We work with the new brand from the beginning to support its evolution and help developing itself “step by step” on the market. As a result the brand is perfectly targeted for the market.

  • We work for a long term relationship: As we believe in new “potential” we are taking care of the brand in a way that allows us to be profitable on the market for a long period of time: we develop real and intense partnerships with our retailers and the holders of the brands we support. After a certain time of probation we offer and sign an agreement in the long run which makes business profitable for you and us.

  • We quickly learn and “read” the market: We are proud to say that our team is learning and developing very fast which increases very much our own flexibility and reactivity. We are obliged to inform you step by step about the problems that might occur on the market and offer a way to progress and succeed altogether in order to reach the top.


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